“Ensure sustainable consumption and production patterns”
Why SDG 12 Matters in India
India’s development journey is at a critical juncture. As the third-largest consumer market in the world, unsustainable consumption and production patterns are placing enormous pressure on our natural systems.
India’s pressing challenges:
Overdependence on non-renewable resources
Massive agricultural and food waste (around 67 million tonnes annually)
Unregulated plastic pollution and e-waste
Unsustainable industrial practices
Rising carbon and water footprints of consumption
Limited public awareness on sustainable lifestyles
Sustainable production and consumption are not just environmental concerns—they are economic and social imperatives in a rapidly growing country like India.

Navumeed Foundation’s Interventions
We actively promote mindful consumption and sustainability education:
Workshops in schools and colleges on "conscious consumerism"
Collaborating with local producers to promote eco-friendly alternatives
Advocacy campaigns on reducing single-use plastic and food waste
Encouraging circular economy models in rural and urban communities
Promoting waste segregation and home composting through toolkits
Partnering with start-ups and innovators on green entrepreneurship